At the end of 2009, Kapoor joined the efforts of the Brihanmumbai Municipal Corporation create awareness about cleanliness. The project consisted of a group of individuals who would be responsible for interacting with the shopkeepers and residents of Nehru Nagar, to support a door-to-door campaign for the collection of garbage. The following year, Kapoor attended the Greenathon, where she adopted the village of Chanderi in Madhya Pradesh to provide them with electricity. there, she also raised awareness on creating a greener future for the environment. She said, "You want to live in an environment that is clean healthy, and especially now everything affects the society so much. Actors have a voice, which can be heard and I am really happy that Priyanka has taken this iniative of being a brand ambassador. When our voice can be heard, we should use it and I am really happy that we all are spreading this awareness.In August 2007, Kapoor replaced actress Soha Ali Khan, when she was hired as the brand ambassador for the clothing chain Globus on a two-year contract. Nadkarni, of Globus Stores Pvt Ltd, explained that in an attempt to move away from being a multi-branded retail chain to adopting a single brand strategy for its stores, the clothing chain decided to appoint a different brand ambassador for its new business ventures. On being appointed by Globus, Kapoor commented, "I am delighted to be the face of Globus look forward to spreading this new language of fashion across the nation her start, it was reported that the brand had experienced a 75 percent increase in sales.
In February 2008, Kapoor announced that she would be launching her own line of clothing, thus becoming the first Indian actress to do so. said, "I will be launching my exclusive line of clothes soon and I am quite sure people will like it. My clothing line is very reflective of my personal sense of style and will have my label on it. Just like I am pretty casual about my dressing, my line will also consist of an extremely wearable yet stylish collection. I am taking out this line in association with Globus, a brand that I am also the ambassadress for" further stated that she would also be involved in the planning and designing process of the clothing as well. Her clothing line debuted several months later in stores across India and was well-received by the public.Following the end of her contract with Globus, Kapoor expressed her desire of working with an international design house from the Chambre Syndicale de la Haute Couture in France, to release her clothing line internationally. In January 2010, she explained that "I have the plans in place just have to execute them However, Kapoor later noted that due to her prior commitments, her "plans have had to take a backseat
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